Saturday, August 19 - Kala Sangam

As part of our 2023 festival theme of J.O.Y (Just Own You) we wanted to celebrate and honour some of the most joyful elements and artistic traditions of broader South Asian culture.

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Truck art, a distinctive and colourful form of cultural expression, has a rich history that reflects the region's artistic and social evolution – and it’s something that’s increasingly found global recognition in recent years.

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So we thought why not host our own arts and crafts workshop celebrating this beautiful and unique creative tradition?

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Artist Zareena Bano led participants in a fun and educational session creating mini versions of decorated trucks.

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So what is truck art and how did it develop?

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Truck art in South Asia, particularly Pakistan, began to take shape after the end of British colonial rule in 1947. Initially, the trucks were simply painted with logos and company names.

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The practice gained momentum as local artisans, influenced by traditional South Asian motifs and craftsmanship, began to adorn trucks with elaborate and colourful designs.

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Early truck art featured simple floral patterns, animals, and calligraphy. These motifs are rooted in regional folk art and cultural symbols. Over time, the designs became more intricate, incorporating images of religious figures, national heroes, and cultural icons. Another characteristic feature is the use of poetic verses and witty slogans, which often convey philosophical, humorous, or romantic messages.

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The artwork is primarily hand-painted using vibrant colours and a variety of techniques.

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Different regions in Pakistan have distinct styles of truck art. For example, the trucks from Karachi are known for their flamboyant designs, while those from Peshawar often feature more traditional and conservative motifs.

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In recent years, Pakistani truck art has gained international acclaim. The vibrant designs have been featured in global art exhibitions and adapted into various products, from fashion to home decor. Efforts have been made to preserve this unique art form, with initiatives aimed at supporting the artisans and promoting truck art as a symbol of Pakistani culture and identity.

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Truck art is more than just decoration; it represents the cultural identity and artistic expression of a large swathe of working class people in the subcontinent.

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